Anita Bras
Almost all women across the world have heard of the company called
Anita. It has the distinct advantage of being set up in the nineteenth century,
1886, to be precise, and the company has had plenty of time to spread across
the world and increase awareness about itself. While Anita started out
producing medical aids such as orthopedic body belts and trusses, it went on to
diversify and engage itself in the field of all sorts of undergarments for
women.
Anita bras came into production some time
around the “swingin’ sixties”. Since then, they have gone on to become
extremely famous for their groundbreaking designs and affordable price tags.
Even though they mass produce these garments, the quality does not take a hit
as special care is taken to ensure that only the absolute best materials and
fabrics are used to create these Anita bras. Most of their fabric is
exported from the European countries, and a minority of their exports are from
Thailand. Like any other brand, Anita recognizes that different women have
different needs, and it accordingly produces bras, They offer lingerie,
shapewear, relief and support for women after medical procedures, bras for
large cup sizes and bras for daily wear.
Anita bras are vouched for by millions of satisfied
customers across the globe and their brand commands a strong and loyal consumer
base. This is essential for any company to survive, and Anita has hit the sweet
spot.
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