The Right Mix Of Style And Pleasure- Bracli

Bracli is a company that forayed into the choppy, uncharted waters of underwears which would give the wearer sexual pleasure in the 90s. After their hugely successful launch, the owners of the company decided to patent its novel approach to lingerie and in 1996, Bracli got an International Invention Patent which gave the company exclusive rights over producing designs of that sort. Since then, it has only been uphill.

The word ‘bracli’ is a play on the combination of the two words ‘braga’, which translates to underwear, and ‘clitoris’. It is a one of a kind clothing item that claims to directly simulate the ‘g-spot’ of a woman, maximizing her pleasure.

Most women, when faced with Bracli, usually are initially shocked, then curious. The novelty of this item is only in the concept, and once that wears off, the company might find it tough to attract and retain customers. The company claims to retain customers by doing only a few things and doing them extremely well- they make only a certain number of garments and undergarments for women using a few materials only, namely, satin ribbons, stretch lace, and obviously, pearls. The simplicity of this design is to ensure that the focus remains on the pearls, which is the main marketing point of the underwear.
The company also has an underwear for men. These products are so complicated that they come with an instruction manual and the website itself has multiple intricately detailed videos telling the viewers how to best use the product.


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