Anita Bras
Almost all women across the world
have heard of the company called Anita. It has the distinct advantage of being
set up in the nineteenth century, 1886, to be precise, and the company has had
plenty of time to spread across the world and increase awareness about itself.
While Anita started out producing medical aids such as orthopedic body belts
and trusses, it went on to diversify and engage itself in the field of all
sorts of undergarments for women.
Anita bras came into production some time
around the “swingin’ sixties”. Since then, they have gone on to become
extremely famous for their groundbreaking designs and affordable price tags.
Even though they mass produce these garments, the quality does not take a hit
as special care is taken to ensure that only the absolute best materials and
fabrics are used to create these Anita bras. Most of their fabric is exported from the
European countries, and a minority of their exports are from Thailand. Like any
other brand, Anita recognizes that different women have different needs, and it
accordingly produces bras, They offer lingerie, shapewear, relief and support
for women after medical procedures, bras for large cup sizes and bras for daily
wear.
Anita bras are vouched for by millions of
satisfied customers across the globe and their brand commands a strong and
loyal consumer base. This is essential for any company to survive, and Anita
has hit the sweet spot.
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